CRAFTSMAN®, an American icon for more than 90 years and the newest addition to the Stanley Black & Decker family of tool brands, has announced the launch of a refreshed brand identity and a new generation of tools, products, and accessories.
CRAFTSMAN is introducing more than 1,200 new tools and products over the next year in the following categories:
- Power Tools, Equipment & Accessories
- Lawn & Garden Power Equipment
- Hand Tools
- Mechanic & Automotive Tools
- Storage & Organization Solutions
The products will be available at Lowe’s Home Improvement, ACE Hardware stores and other major retailers, including Amazon, beginning this month. Initially, Stanley Black & Decker plans to manufacture, with global materials, approximately 30 percent of the tools in its U.S. facilities, with the goal of increasing that ratio to more than 50 percent over the next few years.
“For generations, CRAFTSMAN has been the brand that helps people reach their moment of achievement,” said Jeffery Doehne, General Manager of CRAFTSMAN at Stanley Black & Decker. “With the revitalization of the brand, we’re focused on delivering high quality, high value products to continue this tradition while making it easier for our customers to get the new tools, products and accessories, available with more retailers than ever before,” added Doehne.
In addition to a broad range of new product offerings, customers will also notice an updated brand identity featuring the new CRAFTSMAN logo and more vibrant color scheme.
“Today’s CRAFTSMAN brand revives our long-established pride in high-quality products that will make a difference in the lives and jobs of customers,” said Allison Nicolaidis, Chief Marketing Officer for Global Tools & Storage at Stanley Black & Decker. “We take pride in understanding what matters to makers and are proud to continue supporting their doer-mentality.”
Here’s a sneak peek of some of the new products featured on CRAFTSMAN.COM and coming to stores in the coming weeks and months.
We’ve reimagined everything from tools to storage to outdoor equipment with quality at the forefront. Stay tuned to our channels for a chance to see tool demos and participate in giveaways!
Posted by Craftsman on Monday, August 20, 2018
Image: Craftsman Launch Photo