Jeff Dross Kichler Lighting

Jeff Dross, of Kichler Lighting, discusses how pros can work brighter not harder to bring lighted style to their clients.

Guest: Jeff Dross – Corporate Director of Education and Industry Trends for Kichler Lighting

Website: www.kichler.com

3 Points of Success – Jeff Dross:

  1. Light color temperature is very important. Stay between two different color temperatures. 2700K and 3000.
    1. 2700 for those warmer environments, so if you have a lot of wood a lot of gold colors, beige neutrals, earth tones it’s going to bring those colors out and make them look much more interesting and much more exciting.
    2. If your room is however cooler, so if you have black, white, blues, purples, gray, neutrals, slate, granite, concrete the 3000 Calvin color temperature is going to make that room look substantially better.
  2. Think about how lighting can be an aesthetic element in a home. We always think about lighting as maybe technical we want it to illuminate something but it can’t be one of the areas that you use in your palette of design. So think about lighting as an aesthetic aspect.
  3. Take a risk and do something a little bit different! So forget about the chandelier in the foyer. Why not wrap that entire foyer in sconces instead. So your house is going to look a little bit different than Mrs. Jones and then you’ll be the envy of the neighborhood.

Show Transcript:

James: [00:00:00] Hi I’m James it’s great to have you on another edition of CareyBrosPros.

Morris: [00:00:04] And I’m Morris, and yes we are professional contractors and brothers.

James: [00:00:10] And we’re broadcasting from the International Builders Show Kitchen Bath industry show and we have a wonderful guest at our broadcast location. Lighting: It’s a key factor you may know for any home whether you’re building a new home or or restoring an older home and styles change, finishes change, light bulbs, of course, change. Lamps have changed a great deal over the past several years as have lighting requirements. So we as contractors and designers, that includes you, have to keep up with these ever changing trends.

Morris: [00:00:46] And that’s why we’ve invited Jeff Dross kitchen lighting corporate director education and industry trends to join us. Welcome to CareyBrosPros Jeff.

Jeff: [00:00:57] It’s a pleasure to be here.

James: [00:00:58] That’s a mouthful that sounds like a really important guy.

Jeff: [00:01:01] Oh you can’t believe how imporant. [laughs].

James: [00:01:03] So in a nutshell what does that mean? What do you do Jeff?

Jeff: [00:01:07] So I have been asked to continue to help educate our customers and of course our distributors ways to appropriately use lighting in their homes.

James: [00:01:19] So what are some of the things that you cover in specific?

Jeff: [00:01:23] Well you know I originally started because of the change from incandescent to LCD. And as we moved into this LED it was a completely different type of light source. We never really had to deal with the color of light. We never had to deal with lumens as a measurement of the quantity of light and because of that we needed some assistance out in the field to help people understand that they now need to use a couple of different metrics than they’ve ever had before.

James: [00:01:51] As a photographer, I’ve always used Loman’s to measure light.

James: [00:01:55] Oh yeah.

Jeff: [00:01:56] Of course.

Morris: [00:01:56] But I guess it was just simpler to buy light by Watts when there were only 5 different bulbs.

Jeff: [00:02:01] When you only have one choice seems pretty easy. [laughs]

James: [00:02:05] So that’s a big task alone just dealing with LED. So let’s drill down on that and let’s talk a little bit about LED, how it’s changed Kichler lighting, what youre doing and its specific how it affects our pro audience listening.

Jeff: [00:02:22] Oh absolutely. So you know LED has changed the aesthetics of a product. Its changed certain categories. So for example recessed cans theyre almost all now LED. If youre doing any kind of accent lighting. So for example if you’re lighting a cove or if you’re lighting a tray ceiling or if you happen to be doing some in cabinet ,above cabinet, toe kick lighting, all of those are now for all intents and purposes LED. Where if you step back ten years that was actually a festoon lamp and it was all incandescent. So in a couple of instances they have completely rewritten the script. If you’re landscape lighting contractor landscape lighting is almost completely.

James: [00:03:06] It’s a new world isn’t it. It is new world. And let’s talk about what that does for the curb appeal of the product that you’re designing or constructing for your client and what it does for safety and security.

Jeff: [00:03:20] Oh yeah absolutely.

James: [00:03:21] I mean it’s a win win situation.

Jeff: [00:03:22] So you’re saving energy your adding to security. And of course you can walk up the steps without stepping on the cat.

Morris: [00:03:28] And it all cost less.

Jeff: [00:03:30] Yes. Oh yeah the operating cost is about 75 to 80 percent less than incandescent.

Morris: [00:03:37] I used to put my lighting on two separate circuits in an average house. OK now. There isn’t enough wattage to fill one circuit.

Jeff: [00:03:47] Absolutely. There is actually some talk that maybe they don’t need to have quite as much amperage filled coming into the home as there were used to because of this reduction of demand.

Morris: [00:03:57] You know we’ve been seeing electric panels increasing in size on a regular basis for all of the last several decades.

Jeff: [00:04:04] Yeah.

Morris: [00:04:05] And we had gotten to 200 amp services and I thought that was the end of it. And suddenly 400 amps started popping up. But now that’s all going to change.

Jeff: [00:04:18] I think so. I think so. And even if you look outside of lighting and look at some other industries, the quantity of power that’s being consumed is going to go down as well.

James: [00:04:28] So let’s talk a little bit more about LSD and some of the things that specifiers designers builders and remodelers need to think about. Kelvin temperature lumens. So give them a primer on something if they need to consider and that they should look at.

Jeff: [00:04:45] I would I would love to because that’s the thing. When we moved from incandescent to LED we now needed to pay attention to some things that we never paid attention to before. Like you said earlier when you only have one choice it’s pretty easy. But now we need to select colors. So color temperature is very important. I always recommend to people they stay between two different color temperatures. 2700 K and 3000. Twenty seven hundred for those warmer environments. So if you have a lot of wood a lot of gold colors, beige neutrals, earth tones. Twenty seven hundred is going to bring those colors out and make them look much more interesting and much more exciting. If your room is however cooler, so if you have black, white, blues, purples Gray neutral’s, Slate, granite ,concrete the 3000 Calvin color temperature is going to make that room look substantially better.

James: [00:05:44] OK. All right. So Jeff tell us a little bit about the trends and finishes with like you’ve talked about the LED technology. Let’s talk about now the steak as it were.

Jeff: [00:05:54] Yeah absolutely. So we’re kind of in a bit of a transition. So as you’re probably aware for the last about 10 – 15 years we’ve had an oil rub bronze that’s been very powerful it’s been a very popular color and it has been literally everywhere. That is now starting to wane. The popularity is reducing just touch. And what we’re seeing as a replacement is a natural Brass, some golds.

James: [00:06:22] I love that satin bras that you have displayed at your exhibit here at the International Builders Show.

Jeff: [00:06:26] Absolutely.

Morris: [00:06:27] So we’re we’re turning back the pages of history and going back to where we started.

Jeff: [00:06:31] We are sort of doing that. So here’s the thing you’re probably referencing the old Polish brass right? Williamsburg Polished brass. [laughs]

Morris: [00:06:39] Polished brass. We had wall sconces in the house in which I was raised and the base of the wall sconce was puter.

Jeff: [00:06:47] Yeah.

Morris: [00:06:48] And the neck of the sconce was brass.

Jeff: [00:06:52] Right.

Morris: [00:06:52] And it was polished brass.

Jeff: [00:06:54] Let me tell you the difference. The polished brass actually had a touch of yellow in it. If you looked at it you would kind of notice those yellow tones that would come ou. With the new colors the natural grass the gold, there’s actually a little bit more orange in that metal. So while we are returning to that color area it’s not exactly the same as so many things. When we go back, we bring back the same ideas but we don’t use them in quite the same way.

Morris: [00:07:23] Yeah.

Jeff: [00:07:23] And that’s what’s happening with these nice natural colors.

Morris: [00:07:26] Nice.

James: [00:07:26] Jeff. Now let’s talk about the style of fixture. You know they’re sealing huggers. There are wall sconces, there are vanity light fixtures,.

Morris: [00:07:38] And pendants.

James: [00:07:39] And chandeliers are chandelier as popular as they once were you know there was a chandelier in every home.

Jeff: [00:07:46] And you know the rule was you had to put your chandelier in your dining room.

James: [00:07:49] That’s right.

Jeff: [00:07:50] Right. Well that’s not necessarily the case anymore.

James: [00:07:52] We are putting chandelier entry or putting it in a bathroom. We’re putting them in kitchens.

Jeff: [00:07:59] Yes.

James: [00:07:59] And they’re stunning.

Jeff: [00:08:00] Right.

James: [00:08:01] I got goosebumps. Jeff can you tell I can tell.

Jeff: [00:08:03] Yeah, right through the shirt I can see it. [laughs].

James: [00:08:05] But you know truly I mean you just throw tradition out the window. All right. Let’s get edgy now.

Jeff: [00:08:10] Yeah absolutely. So you know what people are doing in the dining room is looking at perhaps some pendent use in the dining room. So it actually takes that dining room and it turns it a little bit more casual and then bring that chandelier into the bedroom and you’ve added a touch more elegance to it. So play with those with those products. There’s no rules. We don’t have a lighting police.

James: [00:08:31] Right. We’re all about Liberace. Yeah. Our mom loved crystal chandeliers. [laughs]

James: [00:08:36] All right let’s talk about baby boomers and aging in place and Morriston as builders design build contractors and of course our audience listening consisting of folks that do design, space planning, building and remodeling. All have to deal with the aging population and meeting accessibility needs. How do we do that when it comes to lighting?

Jeff: [00:09:00] So when we come to lighting we have to realize that as we age our eyes become much more sensitive to glare. And the thing that you can do as a contractor is look at the way you address lighting and try to figure out ways to ameliorate that glare. So the first thing I always tell people is make sure that you’re using sconces on each side of the mirror as opposed to the single fixture over the top because what that does is it actually distributes light in a much more easy to manage way. Look at how the lighting is diffused. So think about how you might put some diffusers on that light. Indirect light is a beautiful thing for aging eyes to live with. So if you have lighting in a recess Cove if you have a lighting at toe-kik lighting lighting above a cabinet under the lip of a cabinet. Any place where you can’t actually see the light source.

James: [00:09:58] Under the lip of your box spring.

Jeff: [00:10:01] Absolutely.

James: [00:10:02] For lighting for safe pathways.

Jeff: [00:10:04] I’ve lit a lbedroom that way. I lit the underside of the bed and that way when you get out of the bed at night you can easily navigate to the bathroom because that actually is a very important element of lighting for seniors because statistically seniors use the rest facilities in the evening much more than when you’re young.

James: [00:10:26] Morris can speak to that.

Morris: [00:10:28] I have. I have electric searchlights in my bedroom and a siren. [laughs] And a mirrored ball! [ laughs]

James: [00:10:35] [laughs] Well the mirrored ball now is.

Jeff: [00:10:41] [laughs] There’s not – I don’t think I can do anything to help you with that. [laughs]

James: [00:10:46] OK. And of course task lighting is important in the work areas.

Jeff: [00:10:50] Absolutely.

James: [00:10:51] Under Cabinet task lighting which is LHD now and much improved. So. All right Jeff we come to the point where we ask our CareyBrosPros guests to share three points of success that they’d like to leave our pro audience with. three points of success.

Jeff: [00:11:09] Okay so three points of success. We did actually talk about one of them.

James: [00:11:12] Ok.

Jeff: [00:11:13] I really want people to understand that they need to use twenty seven hundred or 3000 Kelven lighting.

James: [00:11:19] That’s a good one.

Jeff: [00:11:20] That is absolutely number one.

Jeff: [00:11:23] Number two. Think about how lighting can be an aesthetic element in a home. We always think about lighting as maybe technical we want it to illuminates something but it can’t be one of the areas that you use in your palette of design. So think about lighting as an aesthetic aspect.

James: [00:11:42] That’s a wonderful point.

Jeff: [00:11:44] And number three it takes a little bit of a risk do something a little bit different. So forget about the chandelier in the foyer. Why not wrap that entire foyer in sconces instead. So your house is going to look a little bit different than Mrs. Jones and then you’ll be the envy of the neighborhood.

James: [00:12:03] Jeff you have an appointment in my house next week.

Morris: [00:12:06] [laughs] Our thanks to Jeff Dross corporate director education and industry trends for Kitchener lighting for spending time with us on this episode of CareyBrosPros. You can learn more about their products and services at their web site at Kichler.com. That’s K I C H L E R dot com.

James: [00:12:27] And remember you can visit our website at CareyBrosPros.com for all the information on today’s interview with Jeff and Kichler lighting and other pro podcasts and information to help you with your business.

About The Author James Carey

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