Topic: “The roof over our head,” isn’t a phrase for nothing! Mike Loughery, of CertainTeed, joined the Carey Brothers to discuss roofing credentials, warranties, hail-resistant shingles and much more!
Guest: Mike Loughery, manager of communications at CertainTeed Corp.
Three Points for Success – Mike Loughery:
- In the morning, before you get out of bed, plan your day. Think about what you’re going to do. Think about the order in which you’re going to do it. You have an idea of how you’re going to handle your day because then it makes your day go a little bit easier than if you just take things as they happen.
- You can be successful in life and be a good person, a nice person and treat others with respect. You don’t have to be a backstabber, you don’t have to be a lying cheating person you know philanderer or whatever you can be a good honest person be a nice person and still be successful in life. You may not always make the most money but you can be the happiest and most content and you don’t have to deal with all of the nonsense.
- Have the courage to deal with your challenges in life face to face with people and not through texting and not through email. If you did something wrong admit it. It goes away really fast but deal with people in an honest way and face to face. Have the courage to do that.
Transcript of the podcast:
James [00:00:00] So good to have you with us for another episode of CareyBrosPros. I’m James.
Morris [00:00:04] And I’m Morris and you know as professionals we know the products used for a project are certainly one aspect that is crucial to a successful final outcome.
James [00:00:13] You think?
Morris [00:00:13] Yeah we’re always looking to give our pro listeners some options so that they have more to offer their customers. On this addition we’re going to talk with Mike Loughery who’s the manager communications for CertainTeed Corporation. Oh welcome Mike!
Mike [00:00:33] Hey guys it’s great to be back with you. Thank you for having me.
James [00:00:36] So I’m dying to know first Mike what does the manager of roofing contractor communications do? I’m gonna guess that you spend a lot of your time communicating with roofing contractors? [laughs].
Mike [00:00:49] You pretty much nailed that. I think you know it’s interesting because we talk about the, especially at CertainTeed, the importance of contractors, roofing contractors, to our business the roofing contractors are our lifeblood because they are the ones who are in the home pitching our brand. And we do whatever we can to support that effort with them. They can choose anybody but we do our best to gain their loyalty and we better be communicating with them and we better be doing a good job of it. So because we want them out there promoting our brands.
James [00:01:18] So Mike anyone can buy your product and install it. I’m just wondering if you have a certification or an educational process that will help roofing contractors get information and best practices so that the installed product is the best that it can be.
Mike [00:01:38] The short answer is yes. I would say many many years ago you know as we were coming out of the condo boom and we were ending the three tab era and we were getting into architectural shingles and you know the industry was transforming into architectural and more products that mimic more of the real type roofing products. We realized that the contractor didn’t really have enough of a voice in the industry. We really needed the contractors input to help us develop new products and programs and things like that and we would have these roundtable meetings with them and from day one they said you know we can buy your product just as you said we can buy your product anywhere and we can install it but so can that guy over there and that guy over there give us something that helps us differentiate our business with the homeowner from somebody else. And that’s what started credentialing what we call credential programs and education and it all started with this manual we have called, “Master Shingle Applicator” which is still around. It’s in its 14th printing 14th edition which is what I like to call the bible of the roofing and industry. And contractors who are interested for themselves and their installers in learning the right way to do things, the right practices the right ways to install shingles. They are they come on board and they take the test. It is open book but they still have to read it they still have to answer the questions.
Mike [00:03:02] When they pass you know they become credentialed with certainty and there are varying levels, as many manufacturers have, but what it says to the homeowner is that this contractor has taken the time along with his or her crews to learn to do it the right way, to run a business the right way, to be professional, to know how to install. It’s not a guarantee of workmanship. It’s not a guarantee they’re going to do a great job but at least it’s something for the homeowner to say you know what I have a little more confidence in this guy because he seems like he’s doing it right. Then maybe this other guy who just showed up dirty, disheveled, and disorganized.
James [00:03:33] And I mean that makes people like us as remodeling contractors or builders look better because the installed product whether it’s roofing or tile or a tile shower pans, something that potentially will leak, the integrity is good and you leave the homeowner intact and you don’t have callbacks and your profit doesn’t vaporize and your client isn’t lost as a good reference. Does that make any sense?
Mike [00:03:59] Oh absolutely. You know we talked to hundreds of contractors over year in focus groups and voice of customer meetings and you know despite the fact that there’s a labor shortage and they had trouble finding labor despite the fact that you know in some instances roofing contractors don’t always have the best name in their markets.
Mike [00:04:17] What we find is the contractors we work with who take the time to do these credentialing programs and these tests take great pride in their business. They want to make a good living. They want their employees to make a good living. They take great pride in their craft and we take great pride in supporting them in that because a beautiful roof a beautiful home a beautiful job well done means referrals and referrals are the lifeblood of their industry and they’re counting on that homeowners saying something nice to the neighbor next door who is really interested in watching that roof process.
James [00:04:46] That’s the way it goes with us and the remodeling business.
Morris [00:04:48] Yeah.
James [00:04:49] I’m curious what is it that a roofer needs to know about selecting product these days. What are the basics that are pro roofers listening which would be a value to builders and remodels that they need to know about roofing? I think it’s just more than the appearance of the product and the integrity of the product. It’s the whole system isn’t it, Mike?
Mike [00:05:14] Oh absolutely and you know I think that the challenge we have today is that all the warranty is basically from most products or lifetime. And that really muddies the water in terms of a homeowner or a contractor understanding what are the differences between this product this product and this product that they all carry a lifetime warranty. What’s the difference. So a couple of things one is we try to teach them about good, better, best selling and about appearance differentiation and about performance differentiation a little bit about weight and try to teach them that they don’t have to just walk in with a standard product. They can walk in with choices with a homeowner you know something that looks different has better colors something totally high end off the charts they don’t think in a million years the homeowner is ever going to go for it and you know what maybe one out of every 10 times they do and they’re surprised. So for a contractor don’t limit your choices don’t just walk in with one product walk in with your bread and butter but then walk in with a couple others, you know, push the envelope a little bit. Give the homeowner choices and also make the homeowner feel comfortable with you. You as a salesperson or as a company owner you know treat that homeowner with respect. Take your shoes off at the door, be presentable, they’re all these little touches that we kind of talk about as you know the little things but the little things mean a lot to these homeowners.
Morris [00:06:30] You know Mike when I buy something I want the best and I sometimes have to prod a salesman to get the best. Because they’re so used to selling the cheapest and I don’t want the cheapest. I want something that is going to last the longest and looked the best for that entire time. And too many people who are in business try to sell short of quality and.
James [00:07:00] Now he said, Mike, last the longest and look the best. And one might think that’s the most expensive but we all know, and are pros listening know, that cost is relative. It’s relative to durability and the life that the installed product will offer.
Morris [00:07:22] Regardless of the warranty.
James [00:07:24] Right. It’s how much do you spend and how long will it last. And how many years then that’s the real cost, is it not, Mike?
Mike [00:07:33] That’s right. And we talked about systems earlier as well you mentioned earlier that it’s not just about the roof system but it’s all about the pieces and the parts that contribute to a well-built system. So it’s not just the shingles but it’s the underlying it’s the ventilation It’s the drip edge it’s the starter shingle it’s the ridge caps it’s all of those different components put together. And the idea that not only is that the product and how long it’s going to last because we know that the better it’s installed and the better it’s maintained over the years a little bit. If a homeowner makes sure that they you know they keep things in order and have it checked and inspected and things like that on occasion that it’s probably going to last longer than somebody you just neglect puts it up and forgets about it and utilizing a system like that allows a contractor who is credentialed with a manufacturer to maybe offer extended warranties to bump those lifetime warranties which everybody is very confused about right now and say OK here’s here’s what you get for up to 50 years you’ve got a warranty that if there’s a manufacturing defect up there granule loss color variation you know the color press variation things like that that you will the homeowner will be covered for 54 years for the shingles, the tear off, the disposal, the labor to replace those shingles et cetera. And in some cases and with some companies, the contractors workmanship is covered in there as well.
Morris [00:08:54] Do you guys make an underlayment for your product?
Mike [00:08:58] Oh absolutely. Several different kinds.
Morris [00:09:00] And what is the basic material. Is it a beautiful. What’s a generic term for it? Don’t give me the brand name, give me the generic.
Mike [00:09:08] Honestly I don’t. The general basic felt we used to call them felt that you know they’re the saturated felt papers and those are kind of on the way out too.
Morris [00:09:17] Yeah yeah.
Mike [00:09:18] And I honestly don’t know if that chemistry what a synthetic underlayment is but I’m assuming there’s a polymer or a plastic of some type.
James [00:09:25] Yeah sure.
Mike [00:09:26] In the underlayments. So yes. And those seem to be the predominant prevailing underlayments in the industry now are those synthetics.
Morris [00:09:33] Okay.
Mike [00:09:33] Because of walkability, it’s a little bit a little bit better with water when you’re drawing in a roof before you put the shingles on it’s a little bit better at working water than say the felts.
James [00:09:42] Do you find that most of the roofing contractors that you’re dealing with are buying into the idea of a system and that they’re getting the underlayment and they’re getting the ventilation and they’re getting the starter strip and all of the opponents as a unit? Or are they still fighting that and mixing and matching.
Mike [00:10:03] I would say the ones the ones that understand the business or the value proposition behind extended warranties do buy it because they know that in order in order for them to sell an extended worry and sometimes give an extended warranty to a homeowner they need to install all the parts of the system.
Mike [00:10:20] You know we are as a manufacturer going out on a lemon and let’s say it’s our four star extended warranty we’re going out on a limb and saying you know what we’re going to warrant that roof against manufacturing defects for 50 years and should something happen. If there’s a defect that occurs and that 50 years we’re going to do it all we’re going replace you know tear it off pay to replace it dispose of the product et cetera all of those variables that a homeowner is really not aware of in a traditional standard warranty is that provided with an extended warranty.
Mike [00:10:51] There is no preparation it is and let’s say for our four star warranty 50 full years 50 years shingles tear off replacement labor.
James [00:10:59] Is the extended warranty through CertainTeed Wood a roofing contractor get the extended warranty for their client through CertainTeed or do they do it independently? How does that work?
Mike [00:11:10] Correct. So a contractor and you have to be a credentialed contractor and that’s one of the ways that we help our credential pros the ones that are taking the tests and doing all that. We help them differentiate from those who were not participating in the program but we give them access to the extended warranties and we give it to them at a very favorable rate it’s not a lot of money and many of them have found it’s a great selling tool because they said the traditional warranty will cover you 10 full years for everything. And then after year 10 it only covers you for shingles and that’s where you get that. I hate the word proration I hate. I hate it to death.
James [00:11:44] I know.
Mike [00:11:45] It’s just shingles only and it’s the value and the value drops every year for X number of years whereas with an extended warranty like a four star you’re fully covered for those fit for 50 full years should there be a manufacturing defect. And if I’m a contractor and we do have contractors who do this they don’t give homeowners a choice they build it into the proposal they say we offer you a 50 year fully loaded warranty.
James [00:12:07] Wow.
Mike [00:12:08] Fifty years fully loaded.
James [00:12:09] Wow.
Mike [00:12:10] It’s part of it. Sometimes I’ll throw it in as a gimme. Other times they use it as a profit opportunity. It’s a great selling tool but for us to go out on a limb and say yeah we’re going to back all of that for 50 years we want you Mr. or Ms contractor to use all of the pieces are of our system because we have confidence in the products we make. We don’t want you using somebody else’s underlayment or somebody else’s ventilation. You’ve got to you’ve got to use all the parts of our system.
James [00:12:35] Wow.
Mike [00:12:36] And you know there’s some push back but you know the contractors who who know who have built it into their business and they built it into their their proposals. They understand it and they they like having that backed up and then if you go to the super high end warranty the five star will cover the contractors workmanship for 25 years.
James [00:12:54] Holy moley.
Morris [00:12:54] I got a question for you. Cause I’ve I’m not enamored by roofing company warranties at all. I think they’re the worst in the industry or at least they have been. So you alluded to the fact that if it’s a failure of the product.
Mike [00:13:14] Yes.
Morris [00:13:14] I have a roof in California the highest wind I ever have is 15 miles an hour the coldest it ever gets is 33 the hottest it ever gets is 112. And I’ve used your entire system and no one’s ever been on the roof. So what keeps me from getting the warranty. Be devil’s advocate. What’s going to prevent me from getting my roof replaced under all these good extended warranty with using your product because every single roof that I’ve had that’s had a warranty on it has fallen apart. Period. End of story. What’s going to prevent me from getting that warranty replacement.
Mike [00:13:57] If it’s determined, I’ll give you one example one way that a warranty wouldn’t we wouldn’t be covered by the warranty is if it turns out that it was an installation error. High nailing your high nails so the shims are falling out of an architectural shingle things like that. It’s typically installation error.
James [00:14:15] Overexposure?
Mike [00:14:16] Yeah I mean if you know the shims are falling out the shingles are blowing off because they were not nailed correctly. You know et cetera.
Morris [00:14:23] OK.
Mike [00:14:24] Now there are differentiations with manufacturers in terms of warranty coverage and I’ll be as politically correct as I can be here.
Mike [00:14:33] Yeah. That when you look at manufacturers warranties and everybody will say it has to be a manufacturing defect in order for it to be covered by the warranty. That’s just the beginning. A manufacturing defect is what excessive going to a loss, press variation, staining, things like that. In some cases the manufacturer will say let’s see if it weather’s out et cetera et cetera.
Mike [00:14:56] And we give it a chance if it doesn’t weather out and we would honor it again every case is different but if it’s deemed a defect and weathering doesn’t work then we honor the warranty.
Morris [00:15:06] I’ve got the shingles on my house for 33 years and all of a sudden I’ve got a leak in my living room and that’s terrible. I’ve never been on the roof. Nobody’s touched it since it was installed. Is there a warranty?
Mike [00:15:19] I can’t answer it over the phone. What we would have to do is have somebody go and take a sample and look at the product.
James [00:15:24] Which is reasonable.
Morris [00:15:25] What would be not a warranty. Why would there be a leak that wouldn’t be warranted if nothing was touched?
Mike [00:15:33] General aging and weathering. I’ll give you an example I tell this to contractors all the time I say I call their warranty department I said tell me within recent memory what is the longest tenured like the oldest shingle you’ve had a warranty claim. And they said twenty nine years. They said Twenty nine year because usually you’re gonna know about issuing a manufacturing defect within the first couple of years.
James [00:15:54] Right. Hope breaks.
Mike [00:15:56] Twenty nine years I said What was it he said. Granule loss and I. And I’m like isn’t that just general weathering.
James [00:16:03] Yeah yeah.
Mike [00:16:04] And he said he said somehow taking shingles samples off the roof is which is what would have to happen in your situation shingle samples would have to be taken off the roof and somehow they’re able to inspect it and able to figure it out and they make a determination. Now with that said if it’s a yes it’s granule loss if they say to you if your roof is leaking because you have granule loss, excessive granule loss and we determined yes. You know what. It’s a manufactured defect. You have excessive granule loss. Well you have two options if you bought the roof 33 years ago they didn’t have extended warranties back then so you would get a pro-rated portion of the value of the shingles themselves which would be I’m making this up. Twenty dollars.
James [00:16:46] Right right right right.
Mike [00:16:47] Hundred a couple a couple of hundred dollars.
Morris [00:16:49] Yeah I think that I think that you guys make a really good product. I’ve been a builder for longer than most contractors have been alive and it’s always been a sore spot with me and roofing warranties. And my advice to contractors who are listening is don’t depend on a warranty. Buy a good reputable product from a good reputable company that your customer likes and can afford. And I think the better the roof product the more expensive it is the longer it’s going to last and don’t depend on a warranty because they all suck.
[00:17:27] How about the extended warranty?
[00:17:29] The extended warranty especially I would never buy a roofing extended warranty is explained to me. Here’s what I do. I go in. I put a faucet in. I guarantee it for five years if anything happens to the faucet, other than scratching or abuse, I will repair or replace the faucet. New cartridges I already know what the water is like. I already know the conditions of the calcium because I’m there I can make the chest and I either warranty or I don’t. I don’t go back and I say there’s too much calcium in your water I can’t change your cartridge, that’s a roofing warranty, you understand? I’m talking about a warranty like I would make on my building product where I go in and I repair it.
James [00:18:15] Mike does there have to be a shift in I mean you guys can’t control single handedly the attitude to warranties in the industry. Is there a shift? Does there need to be a shift from the builder and consumer point of view?
Morris [00:18:31] Few warranty roof for 50 years and you won’t replace it at year 49 then it’s not a warranty Mike a lifetime warranty isn’t even 50 years. Because if you put a roof on it and you’re there for 60 years in that house and you’ve got a lifetime warranty I expect to get a new roof if it leaks but just like an insurance company. I hate insurance companies too. We’re going to fix your house up. Well what they do is limit the loss as much as they can. So I don’t think we ought to talk about warranties anymore because we’re getting off the subject of what a really good roof is. You’ve got a really good product we’re and we use your product because it’s a really good product.
Mike [00:19:11] You know in my career at CertainTeed.
Morris [00:19:13] Yes.
Mike [00:19:14] I was head of corporate communications I used to take media calls from the watchdog TV reporter.
James and Morris [00:19:20] Yeah yeah.
Mike [00:19:21] I’ve been on your side. Hey we’ve got a homeowner in Minnesota her roof is crumbling. We’re going to give her eight hundred dollars. Yeah. What are you going to do about it and all that. And I was not in the role that I’m in now and I got really frustrated and I thought there’s got to be a better way.
James [00:19:34] Yeah.
Mike [00:19:35] I can’t change the warranty. It’s way above my pay grade.
James [00:19:38] Correct.
Mike [00:19:39] I can’t change the warranty the warranties are it’s a very competitive in the manufacturing landscape as to who does what. Everybody one ups everybody and it’s just it’s why it’s why it is the way it is with all the lifetimes. Yeah. Yeah. I said there’s gotta be a way.
Mike [00:19:54] And I took this on a personal mission two years ago. I can’t change the warranties because I contractors would be really extremely frustrated because they’d sell a roof with a certain number. You know with this warranty that you know we’re all talking about. And then it would fail and they would have to deal with the homeowner.
James [00:20:10] Yeah.
Mike [00:20:10] The homeowner’s expectations were far drastically different than the reality of the warranty. And I told you the story about the how well you know I asked our warranty department what’s the oldest claim you’ve dealt with lately. They said twenty nine years granule loss. And I said What was the homeowner’s expectation for our remedy of the gradual loss of manufacturing defect. What what was their expectation. Oh brand new roof, fully replaced. Full compensation don’t add it up. The soup to nuts. And I said and the reality was what prorated five hundred dollars whatever. And so what we’ve been trying to do at least that CertainTeed is to try. Well I called the Straight Talk Express is just try to explain in plain English what these warranties mean so that when a contract goes to a homeowner and says here’s what the warranty really means here’s what lifetime means. Here’s what extended warranties do. Here’s what it doesn’t do. So that if there is ever a problem at least the homeowner has a better idea that you know what. OK. Life. I mean this as long as I live in the house.
Mike [00:21:09] Yeah. That’s what I mean. There you go. And it’s in plain black and white and yellow and and you know what guys, what you’re saying to me here is what I hear and my out my boss hears and others hear those of us who were out talking to contractors we hear it all the time. You’re not putting us on the defensive because we’re we’re frustrated too.
James [00:21:28] Yeah it’s kind of sabotage isn’t it?
Mike [00:21:31] Yeah. So the only way really without trying to transform the industry which is is is monumental in itself that is just trying to be clear in how we explain it because you know you hate those warranty documents. Yeah. So legal. And so that’s what we’ve been trying to do to at least ease some of the angst out of the industry.
James [00:21:51] Very good.
Mike [00:21:52] I know we’re way off we’re way off.
James [00:21:53] No no it’s good. This is important. This is you know we’ve been doing this for 33 years. Yeah. Important. All right let’s shift gears Mike and let’s talk a little bit about the storms that we’ve seen. Coast to coast border to border throughout the United States with heavy rain, hail. Gosh it hailed on the golf course the other day in Northern California. I couldn’t believe it. I would say-.
Morris [00:22:14] It hailed here. Yeah yeah. For the first time in years.
James [00:22:19] Just a couple of months ago.
James [00:22:21] In any event strange weather patterns and that changes what’s on the roof. How was CertainTeed dealing with that and how was has the category evolving?
Mike [00:22:34] Well we we’ve talked about you know that that three tap shingles were the way to go many many many years ago. And the industry evolved out of necessity to compete with the you know the higher end authentic materials by creating would shake looks and Slate looks something like that.
James [00:22:48] Right.
Mike [00:22:49] I think the weather and I like I love the term bomb cyclone and that’s my favorite of all of these is is the thundersnow and all these really cool words that they’ve come up with for all these storms. You know insurance companies I think are getting a bit weary of paying out hundreds of millions. I have a statistic here in 2017 the National Weather Service estimated that there was one point seven billion dollars in damage due to storms.
James [00:23:16] Holey moley.
Mike [00:23:16] Tornado rolling tornadoes hail hurricanes things like that and you know the insurance companies are bearing the brunt of a lot of the cost to replace a lot of you know homes and destroyed cars and things like that. And you know they’ve been pushing and saying look we really need the building material industry and others to come up with products that do a better job of withstanding severe weather and hail not preventing it because you never know if it’s going to be a pea sized golf ball or a baseball sized hail. So you just need to do a better job so that when we have these storms we don’t have as much liability and pain and angst that these homeowners have to go through every time they need to fix their homes. And all the process and the time and the labor and all that. So can you come up with a product. So evolving out of that are what we call impact resistant shingles impact resistant products. Class 4 is what we call the highest level of impact resistance that a roofing product that a shingle can have which basically is the you know a two inch steel ball dropped from a certain certain range hitting the shingle several times in the same spot. Does it crack or does it does it just dent.
James [00:24:26] Wow. Thats the test?
Mike [00:24:27] That’s the steel ball test.
James [00:24:27] Holy moly.
Mike [00:24:29] And yes two inches in diameter. They drop the ball in the same exact spot twice and if the shingle doesn’t crack then it passes. I’m being very simplistic here.
James [00:24:39] Right right right.
Morris [00:24:39] So Mike I’m going to remember you as the roofing company that drops the steel had dropped the ball. [laughs] That’s great. Not every drop.
Mike [00:24:50] Guys we will never drop the ball.
James [00:24:52] We know that about CertainTeed.
Mike [00:24:56] We evolved into impact resistant then in the early design of impact resistance was additional fiberglass support underneath. You know as a base component of the shingle.
James [00:25:07] Oh sure.
Mike [00:25:08] And under the different individual parts which created an extra reinforcement so that the shingle may dent but it will break it may not break. We have to be careful that this isn’t foolproof.
Morris [00:25:18] A question. I understand that with some shingles now I’m not sure about the products that you guys were making. I know this has to do with I think some metal shingle metal roofs and others where their batons are used beneath the shingles to raise the shingles above the underpayment so that there is a layer of air in between the underpayment and the shingles. Is that something that you recommend for your composition shingles?
Mike [00:25:51] That’s interesting. I personally had not heard of that. I don’t want to put us on the hook and say yes that we do recommend that or not but it’s an interesting approach.
Morris [00:26:00] So basically we’re talking right now about shingles that are laid directly onto the underlayment, yes?
Mike [00:26:08] Correct.
James [00:26:08] Okay. Right. All right all right. I just wanted to make sure.
Mike [00:26:11] Well I had hail in my neighborhood and I live in the tiny state of Delaware. We had hail in my neighborhood and my neighbor across the street was all excited because she got a new roof because of hail damage. She said you have to call your insurance company you have hail damage too. Yay. And so I called my insurance company the roofing contractor comes out and the inspector goes up and she says you don’t have any hail damage. I said why. She said because you have I have a layer of wood shakes and two layers of composition on top it’s a very old roof.
Morris [00:26:37] Oh.
Mike [00:26:37] She said your roof is too pliable it’s too soft helps us bouncing off. She said and I’m like oh I guess that’s a good thing because I it’s good that I don’t have a damn hail damage roof. But it’s sort of like that pliability as we talk about impact resistance the pliability of the roof the softness of the roof can have an impact. And you know it and we talked about the fiberglass basses. The early iteration of impact resistance and we’ve actually grown into a newer generation of impact products. They use modified asphalt what we call SPF, for techies out there styrene beauty and styrene for the layperson. It’s rubberized flexible rubber. Like Gumby.
Morris [00:27:19] But it’s flexible rubber like Gumby on a fiberglass layer first or is it it’s own layer?
Mike [00:27:28] So you know the shingles are all coated. You know the fiberglass base is all coated with asphalt. So on a traditional shingle it’s coated with with a certain formulation of asphalt. The asphalt is a little bit different on the SPF shingles. It’s the more rubbery modify and.
Morris [00:27:43] More pliable. Okay. All right. I got it.
Mike [00:27:45] Like you would find in a commercial roofing golf so.
Morris [00:27:47] Okay.
Mike [00:27:48] Modified vitamin roll of everything is similar.
Morris [00:27:51] Oh okay.
Mike [00:27:52] So basically what it does is it makes it more pliable softer the granules actually adhere to the shingle better. And so the granular adhesion is better. And again it’s not hail proof it’s just hail resistant understood to a greater degree at a class 4 level than a traditional asphalt regular old asphalt shingles.
James [00:28:09] So that that’s something our pros need to look for.
Morris [00:28:12] I think if you were gonna get one inch hail you know in a tremendous storm that you could probably go to your insurance company you know what I mean.
Mike [00:28:21] They’re offering discounts on you know for homeowners they’re offering discounts to homeowners on their insurance if they install impact resistant products.
James [00:28:31] Well that’s wonderful. That’s a great selling point for a roofer.
Morris [00:28:34] Yeah that’s a great selling point.
Mike [00:28:36] Well and if you live in Fort Collins, Colorado they have mandated that all re roofing be impact resistant product there. You have no choice while selling an impact resistant product. That sale is done already in Fort Collins Colorado. However that’s when you can get into. There are plenty of really cool looking options for impact resistant products. The high end super high end would shake looks or Slate looks all the way down to the traditional two piece laminate to, even in some markets, three tap shingles. So where we have impact resistant options so the communities are getting serious. The insurance companies I’m sure are lobbying very heavily to mandate this because the cost to them the liability for replacing these races is literally through the roof.
James [00:29:21] So Mike clearly we could go on and on and on because you have such a wealth of knowledge. The pros are taking advantage of and we’ll do this again and we thank you for whether.
Morris [00:29:34] We’re doing it we’re doing it again.
James [00:29:36] Yeah.
Mike [00:29:36] Mike’s always always been a good guess. Absolutely. Yes.
Morris [00:29:39] Mike here on CareyBrosPros we’d like to ask our guests to share three points for success with our pro listeners. Can you share yours?
Mike [00:29:49] And these these can be tips for and just life right. Not necessarily roofing related?
Morris [00:29:53] Sure sure.
Mike [00:29:54] Because I thought about this and and you know before we started and you know there’s one tip that I just heard about recently which I actually do but I consciously do it was in the morning before you get out of bed plan your day. Think about what you’re going to do. Think about the order in which you’re going to do it. You have an idea of how you’re going to handle your day because then it makes your day go a little bit easier than if you just take things as they happen. That’s not perfect it doesn’t always happen that way but just try to think through what what you need to get accomplished that day and just take a few minutes to have that peace with yourself just plan your day.
Morris [00:30:28] I like that idea Mike because when I wake up in the morning I like to focus on what I think I’d like to do that day. If there are two or three choices of course there’s always a priority to consider, but not withstanding a priority, I love to think about how my day is going to go, what I’m going to do. That’s a great great great piece of advice.
Mike [00:30:50] This is a personal tip that I got very early in my career. I was about a year out of college and I was working for Delaware State Government in a communications role and I worked with a woman, I’ve told this story many times, that I worked with a woman who is married to an uppity up in the government and she was a nice person and she used to tell me all these things about what happens in government all the secrets behind the door closed doors of government and the scandals and all.
James [00:31:18] Oh boy.
Mike [00:31:19] I don’t know how people can behave like that and treat other people like that and be successful and she says that’s why you’ll never be successful because you’re too nice. I didn’t take it as an insult. I took it as a challenge and I said you know what. You can be successful in life and be a good person a nice person and treat others with respect. You don’t have to be a backstabber, you don’t have to be a lying cheating person you know philanderer or whatever you can be a good honest person be a nice person and still be successful in life. And that’s kind of driven me ever since then that was you know that was 28 years ago or very early in my career and I’ve always taken that with me that the good guys will survive. You may not always make the most money but you can be the happiest and most content and you don’t have to deal with all of the nonsense.
Morris [00:32:03] And you never look over your shoulder.
James [00:32:05] Two out of three Mike in your batting a thousand.
Mike [00:32:07] This is a pet peeve of mine that I think and I’ve heard it from. I do it personally and I’ve heard it from contractors have the courage to deal with your challenges in life face to face with people and not through texting and not through email email and texting as it has its uses. But in terms of dealing with confrontation in terms of dealing with difficult challenges personally or professionally having the courage to honestly sit with someone face to face look them in the eye and talk to them and express your feelings is so much more impactful valuable resolves things so much more quickly. Admitting you’re at fault when you are at fault that really diffuses things real fast. By the way if you if you did it if you did something wrong admit it. It goes away really fast but deal with people in an honest way and face to face have the courage to do that. Don’t hide behind texting and e-mail because just like social media it can be used as a weapon. People take on these personas that are not themselves and they think they get very brave behind a computer screen. You never really truly resolve anything.
James [00:33:11] Boy Mike we have done hundreds of pro podcasts and of course radio programs but the pro podcasts and the three points for success. I think that you have rung the bell.
Morris [00:33:25] Yeah you rang the bell buddy.
James [00:33:28] You’re at the top of the chain.
Morris [00:33:29] Yeah yeah. There’s nothing like honesty and integrity.
Mike [00:33:32] And a lifetime of learning. It’s one of those things that I said if I knew then what I know now I hope I would still be in the same position I’m in because you know what. You follow those mantras and you and you learn those life lessons along the way. I’d be happier you’ll be more content. You’ll have less conflict in your life and you’ll be successful even if it’s not monetarily. You know inner peace.
Morris [00:33:53] They’re all are all kinds of successes, aren’t there?
Mike [00:33:56] Absolutely.
James [00:33:56] Mike thank you so much for joining us on CareyBrosPros and we want to invite you listening to learn more about certain Tiede products and roofing and specific by visiting their website.
[00:34:07] It is certain teed the C E R T A I N T E E D as if I had to spell it certainty dot com.
[00:34:18] And remember you’ll find our guest information as well as additional podcasts videos and articles on our Web site at CareyBrosPros dot com.