Topic: ClipStone is a mortarless stone veneer that takes the mason out of your masonry. John Bailey explains to the Carey Bros what makes this mortarless product more not less!

Guest: John Bailey – Director of Sales and Marketing


3 Points for Success – John Bailey:

  1. If they want to be successful on their first job, take a look at our installation videos.
  2. Use their experience from other materials in there and they’re good common sense.
  3. Do clip stone themselves. This does two things. One will increase their profitability of that job because they’re going to be able to put the clips down on themselves at a lesser cost than what they would pay a mason. And they also get better control over the timing of the job.

Podcast Transcript:

James [00:00:00] Hey, it’s really great to have you with us for another episode. CareyBrosPros. I’m James.

Morris [00:00:04] And I’m Morris. You know, as professionals, we’re always looking for ways to give our pro listeners great information that’ll help me work smarter instead of harder.

Morris [00:00:14] On this edition, we’re gonna talk labor unintensive stone veneer and identities.

James [00:00:23] Now, you say that we’re going to help our listener’s work smarter instead of harder. How come we don’t take our own advice? [laughs]

Morris [00:00:29] I know. [laughs].

James [00:00:31] That’s right. Our guest is the director of sales and marketing for a terrific firm whose product we’ve seen displayed at many of the builder trade shows. He is with ClipStone. John Bailey. John, welcome to CareyBrosPros.

John [00:00:49] Well, thanks for having me on the show. Jim and Morris, looking forward to it.

Morris [00:00:52] Yeah. Really nice to have you here, John. Tell us a little bit about I guess I could say, what in the heck is ClipStone?

John [00:01:03] ClipStone is a mortarless stone veneer product. The clips are embedded into the back to the stone. You mechanically fasten it to the wall. So it brought it out for the remodeling inciting market. You don’t have to be a mason to do this project, but something goes up similar to like a siding. You’re mechanically fastening it so that once it’s adhered, put onto the wall, it’s not coming off.

Morris [00:01:29] Now stay on because this have to go into a sheet of plywood. Does it have to go into studs? You have said, OK, mechanically fasten. So describe what the rule is to mechanically fasten ClipStone.

John [00:01:45] OK. You have all of our testing in the system is is pretty simple. It was done with 716 sheathing, so either plywood or OSB a starter strip and then two layers of weather resistant barrier which could be a grade D paper or any of your house wraps. OK. And then you’re just mechanically fastening the stones that come in three different lengths. You know, most of them are eight inches, 12 inches to 16 inches. And they’re all four inches tall in height. They’re beveled top and bottom so that they fit together nicely. And the neat thing about it, we make two styles. You make a pro stack and we make a ledge stone. So we are showing it’s the remodel show. Yeah. Ways you can mix the styles. And it gives you kind of your own unique look and you can also mix the different colors. So if we don’t see something in the color template that we’re offering, just make your own buy 70 percent of one color and 30 percent of the other and mix it on the wall.

James [00:02:42] You’re killing me. I’m at the Web site. The Web site, by the way, if you’re listening,, I’m looking at the photographs, the gallery section, if you will. This stuff. It really looks spectacular. Not good, but spectacular.

John [00:03:00] You cannot tell the different. Well, it’s the same stone that we manufactured. You know what? We’re second largest producer of what they call manufactured stone veneer. It’s the same product. It’s just designed a little differently because we put a clip in it and has some beveled edges. So when you do a job and you do it well, you can’t tell the difference. It’s a dry stack lock. It looks terrific and it performs well.

James [00:03:21] Follow up on on Morris’s question about insulation. So if it’s stone that’s installed traditionally with, say, metal lath and mortar and ties, then we know how that goes up. But your product is mechanically fastened. Is there a vapor barrier or a waterproof membrane or a building paper or tie vac or something?

Morris [00:03:45] You said two layers of building paper or two layers.

James [00:03:48] And that can go on existing stucco or existing siding.

John [00:03:52] Yes. Correct.

James [00:03:53] OK.

John [00:03:53] One of the things, you know, we’ve mentioned to labor. The neat thing about Clip Stone is because, you know, you’ve cut out, you know, putting on the glass, the scratch code, letting it cure and then, you know, your butter in the back, the stones and putting it out for mortared. So when you look at typical mortar job, most of the contractors are 50 square feet per day per man clip stone is one hundred and fifty square feet per person. Per man. So about three times faster.

James [00:04:23] Wow.

Morris [00:04:23] Per person. Per day.

John [00:04:24] Per person. Per day.

Morris [00:04:25] Yeah. OK. And so where can ClipStone be installed?

John [00:04:29] The great thing about clip stone and what we’re seeing, a lot of this can be used both exterior and interior, a lot of people doing accent walls or they have, you know, a basement that they’ve done up and they want to do a, you know, a whole wall or behind a bar area. Some people are using it for islands and kitchens down below. You know, just anywhere you want to use it on an interior application. And then for exterior applications, probably the most popular is a wainescoat, you know. So it’s a three foot or four foot. I you know, wainescoat of stone across the front of the house or around the house,.

Morris [00:05:04] So if your clips protrude up, how do you put on the top course if its a wainescoat?

John [00:05:09] Great question. When you get up to the top there, we actually have a sill piece. So you have, you know, what you call a drip ledger, a sill that sits on top of the stone. So it covers that 3 8 inch gap and it runs out two and a half inches. So it gives you a nice finished look.

Morris [00:05:26] So it’s a piece of wood.

John [00:05:27] No, no, no.

Morris [00:05:28] It’s a piece of stone?

John [00:05:29] It’s a piece of stone. It’s 20 inches long.

Morris [00:05:32] How do you fix it? Just slide it onto the.

John [00:05:34] It’s just. Yeah, it slides behind. And then you mechanically fasten it just like you do the stones. But the difference would be, is that you kind of I’ll call a toenail down to the wires, put them down so that when you put your piece of flashing and then you’re sliding down, it’s flush to the wall.

Morris [00:05:49] So that. So this is this is deciding going on. OK, I got it. OK.

John [00:05:54] I got on top of. Yeah.

Morris [00:05:55] You know, we get up to the top of the wall where we’re not making wainscot on top of existing siding because we wouldn’t be able to hide the fasteners. Yeah.

James [00:06:12] I’m wondering how far does the installed product project out from the wall?

John [00:06:12] Well it due to the the contrast in the stone like on our post-tax tile anywhere from two and a half inches to three and a three and a quarter inches because there’s about the nice thing about process. It really has some nice shadowing and depth and design in it.

James [00:06:28] We talked about the fieldstone and we talked about this ledge drilling piece. Now you also have corner pieces as well, don’t you?

John [00:06:37] We make it true masonry corner, which is nice. And it’s reversible. And it’s so the short end is about three inches that’s fixed. And then the long ends, we have two different lengths and the long ends. Which is nice. Which gives you a staggered look. And you’re just reversing them and fast. Nima. You start with the corners, then you do that till the infield.

James [00:06:57] All right. I got a tough one for you. The last house I had in Palm Desert, my brother will appreciate this. The guy that built it had to be on some serious drugs. Anyway, the exterior walls were concrete block. So if I wanted to install an accent wall on the interior of the residence or even a wainscot on the exterior, can I do that?

John [00:07:25] There are two ways you can do it on a on a on a block wall or what I call a port foundation. One would be the traditional would be to put flooring strips up, you know, used in tap cards and then put your sheathing on there. You know, you’re the plywood or whatever and use our standard system. But I’ve had a couple contractors tell me that depending on the size of the project, they go, John. It’s just as easy to tap each screw in.

Morris [00:07:50] Yeah, okay. I’d tapcon too. All right. That’s what I would do. Yes.

John [00:07:55] I’d never done it. You know, we in our installation instructions, we mentioning both. Now, do you have feedback from some of our contractors?

Morris [00:08:02] Yeah. I was introduced to Tap Con a couple of years ago when I needed a lot of screws. I mean, really introduced. And boy, I tell you, they just work.

James [00:08:13] They really do. How do you cut your product to a standard?

John [00:08:15] Usually at what I usually do is with a chop saw with masonry blade or if I’m just on a smaller project and I’m doing some demos like I did at the remodeling show, you know, we actually put up our wall there and you see a hand grinder and you’re just scoring it. You know, I think and to mark the stone, I’m only going in about a quarter of an inch. And I hit it with a hammer and it snaps off. And it usually it’s it’s a pretty good there might be a couple little birds and you just hit it with a grinder and they’re off.

Morris [00:08:43] So how do you hide the exposed end?

John [00:08:46] Well, what you always want to do. That’s a great question, is you always want to make sure that when you’re making a cut, you’re bearing the cut in the field so that you’re finished and you’re always on the outside or you won’t see them just because our natural line of sight, you won’t see the cuts when it’s buried in the field and you’re not cutting that off.

Morris [00:09:01] So instead of starting at the left hand and the right end and working toward the middle and then cutting the stone in the center and then starting your next course trotted out at the right or. Got it. You got it. Got it.

John [00:09:15] You can’t work left to right and come across it. And then what I was trying to do is once you get about two feet away, don’t always make that cut stone at the same spot. You know, you put two full stones that go right.

Morris [00:09:26] Right, right. And you’re out. Got it.

James [00:09:28] And speaking of being buried in the field, John, have you seen that new Jimmy Hoffa movie, John, here?

John [00:09:36] No, but I do I do want to see John here in the Ford versus Ferrari.

John [00:09:43] Yeah. There you go, buddy. OK.

Morris [00:09:46] John, here at CareyBrosPros, we’d like to ask our guests to share three points for success with our pro listeners. Can you share yours?

John [00:09:54] Yeah. You know, the three points for success would be one is, you know. If they want to be successful on their first job, make sure they, you know, take a look at our installation videos. Just because what we did is we did a quick seven minute video and then after their first year, we probably had the same questions that came up. We put those to a quick 30 minute segment. Like, how do I do an inside corner? What do I do when I get up and I’m at the top row? How do I fasten that underneath the fascia? All those questions know if they want to be successful, they take just the 20 minutes to watch those. They’ll have them all answered when they hit the job. So that’s number one. Number two, I think, is that I tell them the key for success is that is all of them are true mechanics, so they know what to do. Occasionally you’ll come to an area and they’ll have a question. You know, it’s like anything you want to make sure that you asked about the cuts. I said make sure you vary the cuts in the field. If you were doing a siding project, you would cut and leave a raw and up against, you know, a piece of molding or a piece of trim or something like that. You’d probably put the cut in the field and seal it. So that’s another one. Is that to just use their experience from other materials in there and they’re good common sense. And then I think the third thing, you know, the key for successful for these contractors is in today’s market where, you know, finding a mason can be difficult and then getting them on the job, you know, at the exact time when you need him can be difficult. They can start to do clip stone themselves. And they do two things. One will increase their profitability of that job because they’re going to be able to put the clips down on themselves at a lesser cost than what they would pay a mason. And they also get better control over the timing of the job.

James [00:11:44] Well, I got to tell you, you have really shared some exciting information about a revolutionary product that we think are pro audience will warm up to quite nicely. And by the way, that the brothers carry your scratching their respective heads at this very moment, wondering where in heaven’s name we’re going to install your product in our own homes.

John [00:12:05] Well, just let me know when you guys get ready. You know, like I said and you mentioned it earlier out on our Web site. You know, What we’ve done is we’ve had many of our contractors sending in their pictures and they’re looking at their work. It’s their beauty show. And you can see some really nice looking jobs that have been done. And, you know, and I call it these are from their pictures. So, you know, we’re not doing our pictures. They’re coming in from job sites. We’re not taking them. They’re taking them with their own cameras and with their own phones. It’s a great gallery. And it gives people a, you know, the conference that they can do it themselves. The contractors.

James [00:12:43] All right. Thanks to John Bailey with Clip Stone. You may learn more about John’s product by visiting his Web site. It is

Morris [00:12:54] And remember, you’ll find our guests information as well as additional podcast videos and articles on our Web site at

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